U.S. opinion on companies selling personal data for online ads 2018

This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.

How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?

Share of respondents
Very comfortable6%
Somewhat comfortable7%
Somewhat uncomfortable19%
Very uncomfortable62%
Don't know/No opinion6%
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Source

Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Number of respondents

2,204 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?

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