U.S. internet users sharing user data for targeted ads 2018, by age group

This statistic presents the share of internet users in the United States who don't mind sharing their personal data with other companies if it means receiving more targeted or interesting advertisements as of May 2018, sorted by age. According to the findings, 16 percent of respondents aged 18 to 29 years stated not minding companies sharing their personal data in return for more targeted advertisements, while in comparison only eight percent of respondents aged 30 to 44 years reported similarly.

Share of internet users in the United States who don't mind companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group

Share of respondents
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Source

Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Number of respondents

*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't mind companies sharing my data with other companies if it means I get more targeted or interesting advertisements."
*18-29 years: n = 469
*30-44 years: n = 546
*45-54 years: n = 399
*55-64 years: n = 353
*65 and over: n = 437
*Total: n = 2,204

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