U.S. internet users not sharing user data for targeted ads 2018, by age group

This statistic presents the share of internet users in the United States who don't want their personal data shared with other companies for more targeted or interesting advertisements as of May 2018, sorted by age. According to the findings, 67 percent of respondents aged 18 to 29 years stated to not wanting companies sharing their personal data in return for more targeted advertisements, while in comparison 81 percent of respondents aged 30 to 44 years reported similarly.

Share of internet users in the United States who don't want companies sharing their data for more targeted or interesting advertisements as of May 2018, by age group

Share of respondents
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

May 2018

Region

United States

Survey time period

May 18 to 21, 2018

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "Which of the following statements comes closest to your view, even if neither is exactly right? - I don't want companies sharing my data with other companies in order to advertise to me online."
*18-29 years: n = 469
*30-44 years: n = 546
*45-54 years: n = 399
*55-64 years: n = 353
*65 and over: n = 437
*Total: n = 2,204

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Online privacy"

Further Content: You might find this interesting as well

Statistics

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.