Average number of daily brand posts on Instagram in 2018, by vertical
Average daily Instagram brand posts 2018, by vertical
This statistic presents the average number of daily brand posts on Instagram in 2018, broken down by vertical. According to the findings, fashion brands produced an average of 1.07 posts to the social network every day. In contrast, sports teams generated an average of 1.56 posts per day.
Average number of daily brand posts on Instagram in 2018, by vertical
Number of Instagram posts per day
Sports teams1.56
Fashion1.07
Health & beauty1.06
Retail0.79
Influencers0.76
Total0.7
Home decor0.65
Media0.65
Hotels & resorts0.64
Higher ed0.49
Non-profits0.46
Food & beverage0.45
Alcohol0.43
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Source

Release date

February 2019

Region

Worldwide

Survey time period

2018

Supplementary notes

According to the source, data is based on a representative sample of national and international companies in each industry by selecting 150 companies at random from each industry from our database of over 150,000 companies. Companies selected had active presences on Facebook, Instagram, and Twitter as of January 2018, and had Facebook fan counts between 25,000 and 1 million as of the same date.

Average daily Instagram brand posts 2018, by vertical
This statistic presents the average number of daily brand posts on Instagram in 2018, broken down by vertical. According to the findings, fashion brands produced an average of 1.07 posts to the social network every day. In contrast, sports teams generated an average of 1.56 posts per day.
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