Most used qualitative methods used in the market research industry worldwide 2017

This statistic displays the most used traditional qualitative methodologies in the market research industry worldwide in the third and fourth quarter of 2018. During the survey, 42 percent of respondents stated that they used in person in-depth interviews as one of their three most used methods.

Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018

Share of respondents
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Sources

Release date

January 2019

Region

Worldwide

Survey time period

November and December 2018

Number of respondents

1,260 respondents

Special properties

professionals at suppliers and clients in the market research industry

Method of interview

Online interview

Supplementary notes

Age of respondents not provided in the source report.
* Figures are based on the three most used qualitative methods.
** In-depth interviews
** Includes diaries, image collection, etc

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Statistics on "Market research"

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