Preferred global digital retailers for cross-border purchases 2018

This statistic presents a ranking of the of digital retailers from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of October 2018. According to the findings, 23 percent of most recent cross-border purchases by cross-border digital buyers was completed through Amazon. Coming in second was Alibaba / AliExpress with 16 percent of respondents reporting recent cross-border purchases from the e-commerce retailer.

Digital retailer from which cross-border digital buyers worldwide made their most recent cross-border digital purchase as of October 2018

Share of respondents
Amazon23%
Alibaba/AliExpress16%
eBay14%
Wish.com10%
Lazada3%
Other33%
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Sources

Release date

January 2019

Region

Worldwide

Survey time period

October 2018

Number of respondents

33,589 respondents

Age group

16 years and older

Special properties

individuals who have digitally purchased goods in the past 3 months and made a cross-border digital purchase in the past year

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Statistics on "E-commerce worldwide"

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