Views on receiving targeted advertisements based on user data in Sweden 2020

What is your view on receiving targeted advertisements based on your user data?

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Sources

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Release date

March 2020

Region

Sweden

Survey time period

2020

Number of respondents

1,000 respondents

Age group

16-70 years

Method of interview

Online panel

Supplementary notes

The original question was phrased by the source as follows: "Utvecklingen inom digital annonsering har inneburit att du får reklam som är anpassad till dig och dina intressen baserat på din användardata, set du det som positivt eller negativt?"

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