Artificial intelligence challenges for the digital marketing industry in Europe 2018

This statistic shows the results of a survey on the main future challenges regarding the application of artificial intelligence (AI) and automation for the marketing and advertising industry in Europe in 2018. The survey found that two thirds of European advertisers thought that gaining trustworthy insights into what drives business outcomes was one of the major challenges when it came to using AI and automation in advertising.

Main future challenges for artificial intelligence (AI) application and automation in the advertising industry in Europe 2018

Gaining trustworthy insights into what drives business outcomesRelying on a black box and less human control
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Sources

Release date

July 2018

Region

Europe

Survey time period

March and April 2018

Number of respondents

1,000*

Special properties

advertisers, agencies, publishers and intermediaries in 31 markets

Method of interview

Online survey

Supplementary notes

* The source states the number of respondents as "over 1,000".

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Statistics on "Digital advertising formats in the U.S."

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