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Marketers view of financial transparency related to AI-run ads in the U.S. 2018
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Marketers view of financial transparency related to AI-run ads in the U.S. 2018
Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018
The statistic presents the share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018. During the survey, 78 percent of responding agencies said it was important to know all parties and fees associated with their media costs, while the same was true for 81 percent of marketers.
Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018
| Agency | Marketer | |
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| - | - | - |
| - | - | - |
| - | - | - |
| Agency | Marketer | |
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| - | - | - |
| - | - | - |
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Description
Source
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- Release date
- July 2018
- Region
- United States
- Survey time period
- June 2018
- Number of respondents
- 317 respondents
- Special properties
- among marketers and agency professionals
- Method of interview
- Online survey
- Supplementary notes
- Question: How important are the following types of advertising transparency to you/your organization? - Financial Transparency - Knowing All Parties And Fees Associated With My Media Cost
Source
- Show sources information
- Show publisher information
- Release date
- July 2018
More information
- Region
- United States
- Survey time period
- June 2018
- Number of respondents
- 317 respondents
- Special properties
- among marketers and agency professionals
- Method of interview
- Online survey
- Supplementary notes
- Question: How important are the following types of advertising transparency to you/your organization? - Financial Transparency - Knowing All Parties And Fees Associated With My Media Cost
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