The statistic presents the share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018. During the survey, 78 percent of responding agencies said it was important to know all parties and fees associated with their media costs, while the same was true for 81 percent of marketers.
Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018
Question: How important are the following types of advertising transparency to you/your organization? - Financial Transparency - Knowing All Parties And Fees Associated With My Media Cost
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Magnetic. (July 13, 2018). Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018 [Graph]. In Statista. Retrieved January 26, 2020, from https://cdn1.statista.com/statistics/880729/marketer-view-of-financial-transparency-in-ai-run-ads/
Magnetic. "Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018." Chart. July 13, 2018. Statista. Accessed January 26, 2020. https://cdn1.statista.com/statistics/880729/marketer-view-of-financial-transparency-in-ai-run-ads/
Magnetic. (2018). Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018. Statista. Statista Inc.. Accessed: January 26, 2020. https://cdn1.statista.com/statistics/880729/marketer-view-of-financial-transparency-in-ai-run-ads/
Magnetic. "Share of Marketing and Agency Professionals Who Believe It Is Important to Know All Their Costs Related to Ai-run Ad Campaigns in The United States as of June 2018." Statista, Statista Inc., 13 Jul 2018, https://cdn1.statista.com/statistics/880729/marketer-view-of-financial-transparency-in-ai-run-ads/
Magnetic, Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018 Statista, https://cdn1.statista.com/statistics/880729/marketer-view-of-financial-transparency-in-ai-run-ads/ (last visited January 26, 2020)
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