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Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018
Marketers view of decision transparency related to AI-run ads in the U.S. 2018
The statistic presents the share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018. During the survey, 72 percent of responding agencies said it was important to know how data and algorithms were used to automate campaigns, and the same was true for responding marketers.
Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018
AgencyMarketer
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Sources

Release date

July 2018

Region

United States

Survey time period

June 2018

Number of respondents

317 respondents

Special properties

among marketers and agency professionals

Method of interview

Online survey

Supplementary notes

Question: How important are the following types of advertising transparency to you/your organization? - Decision Transparency - Knowing How Data And Algorithms Were Used To Automate Campaign Decisions And Optimizations

Marketers view of decision transparency related to AI-run ads in the U.S. 2018
The statistic presents the share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018. During the survey, 72 percent of responding agencies said it was important to know how data and algorithms were used to automate campaigns, and the same was true for responding marketers.
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