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Types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018
Personal information U.S. internet users are willing to share 2018
This statistic presents the types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018. According to the findings, 93 percent of respondents stated that they would be willing to share their gender information in return for more customized content, while only 79 percent of respondents stated the same about sharing their citizenship status for the same purpose.
Types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018
CustomizationGeneral
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Sources

Release date

June 2018

Region

United States

Survey time period

June 2018

Age group

18 years and older

Special properties

internet users

Supplementary notes

Customization is defined in this case when companies offer to customize the media experience using personal data shared.

Personal information U.S. internet users are willing to share 2018
This statistic presents the types of personal information internet users in the United States are willing to share in general versus customization purposes as of June 2018. According to the findings, 93 percent of respondents stated that they would be willing to share their gender information in return for more customized content, while only 79 percent of respondents stated the same about sharing their citizenship status for the same purpose.
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Statistics on "Online privacy"
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