Online shopping customers vs. retail sales in the U.S. Q2 2018, by platform

This statistic presents the share of online shopping customers versus share of online sales in the United States as of the second quarter of 2018, by platform. According to the findings, U.S. online only customers represented 44 percent of the total customers, while only constituting a share of 24 percent for the entirety of retail sales.

Distribution of online shopping customers vs. share of retail sales in the United States as of 2nd quarter 2018, by platform

Omnichannel customersOnline only customersOffline only customers
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Source

Release date

August 2018

Region

United States

Survey time period

Q2 2018

Number of respondents

5,000 respondents

Special properties

retailers combining online and offline sales data

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Statistics on "E-commerce in the United States"

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