How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018
U.S. marketing professionals use of shopping behavior data from online markets 2018
This statistic presents the most common ways how companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018. According to the findings, 78 percent of respondents stated that if they could access improved purchase behavior data from e-commerce marketplaces they would use that data to diagnose if their customers are buying somewhere else or if they are simply lost when they leave their website. Only one percent of respondents stated that they would not use such improved purchasing behavior data, if the opportunity was there.
How companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018
Share of respondents
Diagnose if customers are buying somewhere else or are simply lost when they leave our site78%
Identify potential competitive strengths and weaknesses54%
Identify and address places where buyers get stuck in the funnel54%
Understand if investment in marketplace advertising is paying off51%
We wouldn't use improved purchase behavior data1%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

June 2018

Region

United States

Survey time period

2018

Number of respondents

307 respondents

Age group

18 years and older

Special properties

marketing professionals at companies that sold both directly and through e-commerce marketplaces

Supplementary notes

Question: "If you could get improved purchase behavior data from e-commerce marketplaces, how would you use it?"

U.S. marketing professionals use of shopping behavior data from online markets 2018
This statistic presents the most common ways how companies would use improved purchasing behavior data from e-commerce marketplaces according to marketing professionals in the United States as of 2018. According to the findings, 78 percent of respondents stated that if they could access improved purchase behavior data from e-commerce marketplaces they would use that data to diagnose if their customers are buying somewhere else or if they are simply lost when they leave their website. Only one percent of respondents stated that they would not use such improved purchasing behavior data, if the opportunity was there.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Online marketplaces"
  • Overview
  • Shopper behavior
  • Business implementation
The most important statistics
  • Amazon Marketplace
  • eBay
  • Etsy
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.