Change in advertising expenditure in Hong Kong 2023, by major industry

Year-on-year change of the advertisement spending in Hong Kong in 2023, by leading industry

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Sources

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Release date

January 2024

Region

Hong Kong

Survey time period

2023

Special properties

the ranking order is based on the amount of ad spending

Supplementary notes

Top industries referred to those spent the most on ads.

According to the source, the advertising spending was calculated based on an assumption of 75% off rate the rate cards given by the media owners. Actual discounts may vary.
Excluded in the calculations were house ads and MTR Urban Lines ad spend in September 2022. For digital ad spending, only display ads were covered and search ads were not included. Social media ad spend referred to the branded content ad spend of Facebook, Instagram, and YouTube.

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