Flight-related search terms ranked by organic value in the UK Q2 2018

This statistic presents leading flight-related keywords searched in the United Kingdom, based on PI Datametrics' Organic Value Score from April to June 2018. For the flight sector, the Organic Value Score was highest for "Flights to New York". The score not only measures search volume but also the value and popularity of a term in regards to click-through and conversion.

Leading flight-related keywords ranked by organic value in the United Kingdom (UK) in 2nd quarter 2018*

Organic value in thousands*
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Source

Release date

July 2018

Region

United Kingdom

Survey time period

April 1 to June 30, 2018

Supplementary notes

* Total organic value score of individual keywords through Google UK. Pi Datametrics calculates the Organic Value Score based on three key conversion metrics: search volume (number of searches per month), CPC (suggested bid) and competition (number of advertisers bidding). This produces an average measurement in regards to the visibility, popularity and value of the term.
The data analyzed included 1052 of the most commercially valuable search terms in the flight sector across the European short haul and Non-European long haul categories.

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