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Digital buyer penetration in Italy from 2017 to 2023
Digital buyer penetration in Italy 2017-2023
The graph presents the digital buyer penetration in Italy in 2017, and provides a forecast until 2023. According to the Digital Market Outlook, e-commerce penetration in Italy is expected to grow to 73.4 percent of population in 2023.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide.
Digital buyer penetration in Italy from 2017 to 2023
Share of population in percent
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Source

Release date

August 2019

Survey time period

2019

Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The main sales channels are cross-brand online mail order companies and the online shops of individual companies. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the eCommerce market can be found here

Digital buyer penetration in Italy 2017-2023
The graph presents the digital buyer penetration in Italy in 2017, and provides a forecast until 2023. According to the Digital Market Outlook, e-commerce penetration in Italy is expected to grow to 73.4 percent of population in 2023.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide.
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