Reasons U.S. consumers prefer plants over animal protein 2018

This statistic shows the results of a survey on reason that consumers in the United States prefer plant based protein over animal protein, as of 2018. During the survey, a 52 percent share of survey respondents stated that they choose plant protein over animal protein for taste purposes.

Reasons to prefer plant based protein over animal protein among consumers in the United States as of 2018

Share of respondents
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Release date

February 2018


United States

Survey time period

as of Februaty 2018

Number of respondents

1,876 respondents

Age group

18 years and older

Special properties

Consumers who eat plant-based proteins

Supplementary notes

The source does not provide information regarding the methodology and actual date of the survey.

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