Share of TV advertising budgets spent programmatically in the U.S. 2017-2018

This statistic presents the share of TV advertising budgets spent programmatically in the United States in 2017 and 2018. According to the findings, in 2018, 43 percent of respondents said they spent between one and 25 percent of their TV ad budgets on programmatic buying.

Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018

20172018
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Sources

Release date

June 2018

Region

United States

Survey time period

January 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marekters and media agency professionals

Method of interview

Online survey

Supplementary notes

Programmatic is defined as technologies that automate the targeting, buying, and/or optimization of media inventory.

Survey question for 2017: "What percentage do you anticipate spending via programmatic in 2018?"
Survey question for 2018: "What percent of your [company's/clients'] TV advertising would you estimate is currently being spent programmatically?"

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Statistics on "TV advertising in the U.S."

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