Leading benefits of advanced TV advertising in the U.S. in 2018

Published by
Michele Majidi,
Jan 5, 2023
This statistic presents the leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018. According to the findings, 52 percent of surveyed advertisers stated that the leading benefit of advanced TV advertising over traditional TV advertising was improved targeting therefore less waste.

Leading benefits of advanced TV advertising according to advertisers in the United States as of January 2018

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

June 2018

Region

United States

Survey time period

January 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marekters and media agency professionals

Method of interview

Online survey

Supplementary notes

Question: "What are the top three (3) biggest benefits of Advanced TV advertising versus traditional TV?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

9

About the region

10

Other regions

10

Related statistics

10

Further related statistics

1

Further Content: You might find this interesting as well

Statistics

Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu