Leading challenges of advanced TV advertising in the U.S. in 2018

This statistic presents the leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018. According to the findings, 42 percent of surveyed advertisers stated that their leading challenge when using advanced TV ads was the quality of inventory, specifically in regards to issues such as it being verified or fraud-free.

Leading challenges of advanced TV advertising according to advertisers in the United States as of January 2018

Share of respondents
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Sources

Release date

June 2018

Region

United States

Survey time period

January 15 to 26, 2018

Number of respondents

171 respondents

Special properties

among marekters and media agency professionals

Method of interview

Online survey

Supplementary notes

Question: "What are the top three (3) biggest challenges to using Advanced TV advertising?"

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