Share of influencers posting sponsored content on Instagram 2019, by gender

Over the course of 2019 an analysis of more than three million Instagram #ad posts was done, to determine, among others, the demographics of influencers. According to the findings, 84 percent of influencers creating sponsored posts on Instagram were women.

Distribution of influencers creating sponsored posts on Instagram worldwide in 2019, by gender

Share of influencers
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Sources

Release date

December 2019

Region

Worldwide

Survey time period

2019

Age group

12-64 years

Special properties

based on data from over 3 million Instagram #ad posts

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Statistics on "Instagram marketing and advertising"

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