Share of unmatched viewing in the United Kingdom (UK) 2017, by device

This statistic shows the share of unmatched viewing in the United Kingdom (UK) between quarter one and quarter three 2017, broken down by device. The term unmatched viewing refers to non-broadcast TV activities such as playing video games or consuming SVoD content as well as shows watched 28 days or longer after the original broadcast. TV sets accounted for 30 percent of unmatched viewing; another 23 percent of unmatched viewing time fell to games consoles.

Share of unmatched viewing in the United Kingdom (UK) in 2017, by device

Share of viewing
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Source

Release date

January 2019

Region

United Kingdom

Survey time period

Q1 to Q3 2017

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