U.S. online fashion retailers share of voice 2023

Amazon.com had the biggest share of voice in the online fashion retail segment in the United States. From October to December 2023, the online retail platform had a share of voice of 13.07 percent during the measured period. Nordstrom and Macy's followed in the ranking, with 8.21 and 5.38 percent, respectively.

Leading fashion websites in the United States in the 4th quarter 2023, by share of voice

Characteristic	Share of voice
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Release date

January 2024

More information

Region

United States

Survey time period

Q4 2023

Number of respondents

14,525 sites

Special properties

across Google US; wider industry metics may vary

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Share of voice is the relative share of how often the given fashion retailer showed up on every returning site in Google US, in every search term, within every search theme, or across every category.
Search terms included 13,760 of the most commercially valuable terms, and categories consisted of the following options: womenswear, menswear, kidswear, non-gender specific, accessories

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