Barriers to online travel and hotel bookings according to non-buyers in India 2018

Barriers to online travel and hotel bookings according to offline buyers in India as of February 2018

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Release date

February 2018

Region

India

Survey time period

As of February 2018

Number of respondents

18,000 and 1,845 respondents

Special properties

offline buyers that use the internet

Supplementary notes

Note: Urban users only.

The original survey questions were phrased as follows: "You indicated you have never booked a flight or train tickets on a travel portal, please rank top 3 reasons why you have not transacted in this category? Only top rank considered for analysis." and "You indicated you have never made hotel bookings on a travel portal, please rank top 3 reasons why you have not transacted in this category? Only top rank considered for analysis.".

Data sourced from two different surveys.

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