U.S. Facebook Watch usage 2018 l Statistic

This statistic presents the share of Facebook users in the United States who are aware and use the Facebook Watch service as of August 2018. According to the findings, six percent of respondents stated to have been using the Facebook Watch streaming services daily, however, in comparison 50 percent of respondents stated to have never even have heard of the service itself.

Share of Facebook users in the United States who are aware and use the Facebook Watch service as of August 2018

Characteristic	Share of users
Use daily	6%
Use weekly	8%
Use 1-2 times a month	4%
Use once a month	3%
Used, but not recently	5%
Heard of, never used	24%
Never heard of it	50%

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Release date

August 2018

More information

Region

United States

Survey time period

August 2018

Number of respondents

1,632 respondents

Age group

18 years and older

Supplementary notes

Question: "Facebook has a tab at the bottom of its navigation bar labeled 'Watch', where you can view exclusive original shows from a number of independent studios. With that in mind, which of the following best describes your awareness or use of Facebook Watch?"

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