Global mobile shopping app user acquisition costs 2018, by gender

Mobile shopping app user acquisition costs worldwide as of April 2018, by gender

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Release date

June 2018

Region

Worldwide

Survey time period

April 1, 2017 to April 1, 2018

Special properties

Liftoff internal data

Supplementary notes

*Data spans across 58.1 billion impressions, 10.2 million installs, and 1.8 million first registrations and purchases.

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