U.S. consumer willingness to pay more for in-store pickup 2018, by generation

This statistic depicts the willingness to pay a premium for in-store pickup after ordering products online among consumers in the United States in 2018, broken down by generation. In that year, 15 percent of younger Millennials were willing to pay extra for an in-store pickup option, compared to only 3 percent of retirees and seniors.

Consumer willingness to pay a premium for online ordering for in-store pickup in the United States in 2018, by generation

Share of respondents
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Sources

Release date

August 2018

Region

United States

Survey time period

First quarter of 2018

Age group

18 years and older

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Statistics on "U.S. online grocery shopping consumer behavior"

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