China: share of FMCG sales urban retail market by channel 2022

The statistic shows the share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2022, by channel. In 2022, sales via supermarkets contributed to 31 percent of all sales of FMCG in the urban retail market in China.

Share of fast moving consumer goods (FMCG) sales in the urban retail market in China from 2017 to 2022, by channel

Characteristic	Supermarkets/mini-markets	E-commerce	Hypermarkets	Others	Specialist stores	Convenience stores	Grocery stores
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-

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Release date

June 2023

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Region

China

Survey time period

2017 to 2022

Supplementary notes

Channels are defined by the source as follows:
Hypermarkets are shops which have an area over 6,000 square meters, including 72 well-known hypermarkets retailers, with a total market share of 83 percent (based on 2018 figures).
Supermarkets/mini-markets are shops which have an area of 100 to 6,000 square meters.
Convenience stores are chains or independent stores which operate longer than 16 hours a day.
General stores are shops which have an area less than 100 square meters.
Others include department stores, free markets, wholesale stores, direct sales stores, specialty stores, etc.

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