E-commerce purchase channels of health and beauty products in Netherlands 2018-2019
number of online orders or purchases, for example, reached approximately 260 million in 2019.
Health and beauty products, normally associated to drugstores in the Netherlands, were increasingly bought online 2019. In February 2019, one out of four Dutch online shoppers indicated they would purchase health and beauty products directly from the online shop of a retailer. This was, however, less than in the previous year. E-commerce has become more and more popular in the Netherlands in recent years. The