Brazil: consumers share by sustainability awareness category 2012-2018

This statistic shows a distribution of consumers based on sustainability awareness in Brazil in 2012 and 2018. In 2018, 38 percent of Brazilian respondents were considered indifferent to sustainability, while only 4 percent were considered conscious.

Distribution of consumers based on sustainability awareness in Brazil in 2012 and 2018, by category

20122018
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Source

Release date

July 2018

Region

Brazil

Survey time period

2018

Number of respondents

1,090 respondents

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

The categories are based on the amount of sustainable behaviors the respondents claimed to have adopted in the past six months.
The source does not provide the exact survey date.

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