E-commerce websites: bounce rate in Europe 2016, by country

Published by Statista Research Department, May 4, 2016
This statistic presents the bounce rate of e-commerce websites in selected countries in Europe in 2016. The bounce rate is indication of how many visitors leave a page without clicking through. As of 2016, online shops in Poland had the lowest bounce rate among the countries shown, at 33.08 percent. The United Kingdom ranked in second place with a bounce rate of 37.08 percent.

Bounce rate* of e-commerce websites in selected countries in Europe in 2016

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Release date

May 2016

Region

Denmark, Greece, Netherlands, Norway, Poland, Sweden, United Kingdom

Survey time period

2016

Supplementary notes

* The source adds the following information: 'The bounce rate indicates how many visitors leave a page without clicking through. A high bounce rate can have various reasons. Some examples are long loading times, poor readability or unresponsive web design for mobile devices.'

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