Millennials: most talked about brands in the UK 2018

This statistic shows the results of a survey on the most positively talked about brands among Millennials in the United Kingdom (UK) in 2018. Video streaming service Netflix ranked first, with 76.5 percent of respondents stating that they had talked favorably about the brand. Music streaming service Spotify and clothing retailer Primark came in second and third place with 72.9 percent and 71.2 percent of respondents reporting to have discussed these brands positively within the last two weeks.

Which of the following brands have you talked about with friends and family in the past two weeks?

Characteristic	Share of respondents
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Release date

September 2018

More information

Region

United Kingdom

Survey time period

September 2018

Age group

18-34 years

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands have you talked about with friends and family in the past two weeks (whether in person, online, or through social media)?"

The source adds the following information: "YouGov’s rankings are based upon YouGov BrandIndex’s Word of Mouth metric, which measures whether a respondent has discussed a brand with friends or family (whether in-person, online, or through social media) in the past two weeks. They are then filtered by positive Buzz - to sift out those who talk well of a brand from those who don’t – and age, so that only 18-34 year-olds’ views are measured."

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