Importance of data within organizations worldwide in 2018

This statistic shows the respondents' perceptions of the importance of data for their organizations as of 2018. More than half of respondents stated that they "totally agree" that data is essential to their organization's strategy as of 2018.

Organizations' responses to the statement "Data is an Essential Part of Our Strategy" as of 2018

Share of respondents
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Source

Release date

September 2018

Region

Worldwide

Survey time period

2018

Number of respondents

1,300+

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Statistics on "Data usage in marketing and advertising "

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