Reasons U.S. Millennials choose brands when holiday shopping by age group 2018

This statistic shows the reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, broken down by age group. Some 61 percent of survey respondents classed as younger Millennials stated that a brand's environmental awareness is important, compared to 57 percent of older Millennial respondents.

Reasons why Millennial consumers choose certain brands when holiday season shopping in the United States in 2018, by age group*

Younger MillennialsOlder Millennials
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Sources

Release date

October 2018

Region

United States

Survey time period

2018

Number of respondents

600 respondents

Method of interview

Online survey

Supplementary notes

* Younger millennials are aged between 21 and 27 and older millennials are aged between 28 and 27 for the purpose of this research.

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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