Online & offline influence of online platforms by type 2018

This statistic presents the degree of online and offline influence of selected types of online platforms according to internet users worldwide. During the March 2018 survey, 60 percent of respondents stated that social media influenced the news they saw. Search engines were most influential in terms of website visits.

Online and offline influence of selected types of online platforms according to internet users worldwide as of March 2018

Characteristic	Social media	Search engines	Online apps	Online advertisments
Influences what I purchase online	52%	56%	49%	51%
Influences what websites I visit	57%	64%	50%	51%
Influences the media sites that I visit	57%	58%	48%	47%
Influences the news that I see	60%	60%	48%	45%
Influences what applications I use	53%	54%	52%	46%
Influences where I go during my day	41%	43%	39%	38%
Influences my political point of view	42%	39%	35%	32%

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Release date

May 2018

More information

Region

Worldwide

Survey time period

December 29, 2017, and March 5, 2018

Number of respondents

22,639 respondents

Age group

16-64 years

Special properties

internet users

Method of interview

Telephone interview

Supplementary notes

Q22/23/24/25 [Summary - TOP2BOX (STRONGLY/ SOMEWHAT AGREE)] To what extent do agree or disagree that xxx influences your online behaviour in the following ways:

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