Global smartphone unit shipments 2012-2022, by price category

In 2018, mid-tier smartphones were the highest selling price category worldwide. Out of more than 1.55 billion smartphones sold, nearly 520 million were mid-tier smartphones, surpassing the low-end category for the first time. As overall smartphone sales have been plateauing worldwide, the expansion of mid-tier and high-end devices contributes to the continual growth in global revenue from smartphone sales each year, reaching over 500 billion USD in 2018.

Smartphone price categories

  As the market shifts away from low-end smartphones, the average global selling price has now surpassed 300 U.S. dollars. Though a high price is not always the only indicator of a top-tier device, the high-end category consistently includes high-spec, well-known models such as the iPhone and Samsung Galaxy models. In contrast, the mid-tier category differs more by region, as a low-end phone in North America and Western Europe, for instance, might be considered mid-range in emerging economies with lower smartphone penetration.

Smartphone unit shipments by price category worldwide from 2012 to 2022

Low-end smartphoneMid-tier smartphoneHigh-end smartphone
2022*490580530
2021*480570530
2020*480580500
2019*480550500
2018*500520480
2017500480470
2016500450450
2015540370470
2014520310440
2013390210380
2012250120310
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Sources

Release date

January 2019

Region

Worldwide

Survey time period

2012 to 2017

Supplementary notes

* Forecast

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Statistics on "Smartphones"

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