Preferred purchase channels for Black Friday in Ireland 2017-2018

This statistic presents the preferred purchase channels for Black Friday among shoppers surveyed in the Republic of Ireland in 2017 and 2018. In 2018, the largest proportion of shoppers (44.4 percent) will shop both online and in brick and mortar stores, while the rest will opt for either traditional offline-only (40.05 percent) or online-only (15.55 percent). The share of shoppers just shopping in brick and mortar stores has fallen by more than 10 percent between 2017 and 2018.

Preferred purchase channels for Black Friday shopping in the Republic of Ireland in 2017 and 2018

Only in brick and mortar storesOnly in online storesBoth in brick and mortar stores and online stores
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Source

Release date

October 2018

Region

Ireland

Survey time period

2017 and 2018**

Number of respondents

12,000*

Supplementary notes

* Total number of respondents across 55 countries worldwide in the survey. The source does not give the exact number of respondents in Ireland.
** The source does not specify the exact date of survey in each year.

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