Share of shoppers buying home improvement products online in Europe 2017, by country

Published by Statista Research Department, Feb 22, 2024

This statistic presents the share of consumers purchasing home improvement products online in Europe in 2017, by country. Among the selected countries, shoppers in Germany and the United Kingdom are most likely to buy home improvement products online, with 11.6 percent and 10.6 percent using this purchase channel in 2017. In comparison, only 4.4 percent of French consumers and four percent of Belgian consumers shopped online for home improvement products in 2017.
This data was provided by USP Marketing Consultancy.

Share of consumers purchasing home improvement products online in Europe in 2017, by country*

Characteristic	Share of consumers
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-	-
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Release date

October 2018

More information

Region

Europe

Survey time period

2017

Number of respondents

86,050**

Age group

18 years and older

Special properties

national representative sample, incl. house renters and owners, people who conduct DIY jobs themselves and people who outsource it to professionals

Supplementary notes

* Figures are derived from responses to the following question asked in the survey: 'Where did you buy the product?'
** Total number for Europe. The source does not give a breakdown of number of respondents by country.

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