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Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018
Attitudes towards ads among TV and OTT viewers in the U.S. 2018
This statistic shows ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018. The findings reveal that respondents who were OTT viewers who watched ad-supported content were overall more receptive to ads, with 63 percent agreeing that they didn't mind seeing ads if they were not paying anything to use the video service; compared to 53 percent of SVOD viewers and 43 percent of TV only viewers who said the same.
Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018
Ad-supported video OTT viewersSubscription Video On Demand viewersTV only viewers
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Attitudes towards ads among TV and OTT viewers in the U.S. 2018
This statistic shows ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018. The findings reveal that respondents who were OTT viewers who watched ad-supported content were overall more receptive to ads, with 63 percent agreeing that they didn't mind seeing ads if they were not paying anything to use the video service; compared to 53 percent of SVOD viewers and 43 percent of TV only viewers who said the same.
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