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Desktop bounce rate of leading online fashion retailers in the Netherlands 2018

Desktop bounce rate of the websites of selected online fashion retailers in the Netherlands as of 2018*

by Raynor de Best, last edited Oct 28, 2019
Desktop bounce rate of leading online fashion retailers in the Netherlands 2018 This statistic shows the desktop bounce rate of the websites of selected online fashion retailers in the Netherlands in 2018. Bounce rate is an SEO ("search engine optimization") metric that measures how many consumers leave a particular website without clicking on anything. In the second half of 2017 and the first half of 2018, Zalando, the fashion company with the highest online revenue in the Netherlands, had a desktop bounce rate of 17.8 percent for Zalando.nl. H&M's hm.com, ranked second in Dutch online revenue, had a lower desktop bounce rate: 13.7 percent.
Language barriers and the local presence of Amazon seem to be important drivers for online shopping in Europe. Online shoppers from Ireland, Austria and Belgium, for example, seem more likely to buy products from a foreign e-commerce retailer. Chances are less in Poland and the Netherlands, however, as both countries have a strongly developed domestic e-commerce market.
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Desktop bounce rate of the websites of selected online fashion retailers in the Netherlands as of 2018*

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Statistics on "E-commerce in the Netherlands"
  • Market overview: a) overall market size
  • Market overview: b) number of web shops
  • Online shopper demographics
  • Leading e-tailers
  • Selected product groups: a) fashion
The most important statistics
  • Selected product groups: b) electronics
  • Selected product groups: c) online grocery shopping
  • Selected product groups: d) food delivery (Takeaway, Deliveroo)
  • Cross-border e-commerce (i.e. Amazon, AliExpress)
  • Online and mobile payment methods
  • Delivery preferences
  • Online sharing platforms: Peerby, Etsy and Airbnb
  • Holiday shopping (Black Friday, Saint Nicholas, Christmas)
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