Most common methods of finding new video content in the U.S. 2018

This statistic shows the most common methods of discovering new movies, television shows and full-length video content in the United States as of April 2018. The findings reveal that word of mouth was the most popular way in which respondents found new video content, however, 32 percent discovered new movies, television shows or full-length videos via commercial ads and/or trailers seen while at the movies.

Most common methods of discovering new movies, television shows and full-length video content in the United States as of April 2018

Share of respondents
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Sources

Release date

August 2018

Region

United States

Survey time period

April 15 to 23, 2018

Number of respondents

2,000 respondents

Age group

13 years and older

Special properties

survey offered in both English and Spanish

Supplementary notes

Question: Which of the following are ways you discover new movies, TV shows or other full-length video content?

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Statistics on "Home video market in the U.S."

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