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Podcast listeners' ad receptivity in the U.S. 2018

Attitudes towards ads among podcast listeners in the United States as of July 2018

by A. Guttmann, last edited Oct 30, 2018
Podcast listeners' ad receptivity in the U.S. 2018 This statistic shows the attitudes towards ads among podcast listeners in the United States as of July 2018. The findings reveal that 52 percent of respondents agreed or strongly agreed that the majority of the ads they hear on podcasts were relevant to them, with 49 percent saying that they go out of their way to support brands advertising on their favorite podcasts.
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Attitudes towards ads among podcast listeners in the United States as of July 2018

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