Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019

Published by
Michele Majidi,
Jan 6, 2023
This statistic shows the share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by key reason. 29 percent of the companies stated that the influencer was not effective, while in 15 percent of cases he or she did not share the same values of the brand.

Share of Italian companies dissatisfied with their influencer marketing campaigns in 2019, by reason

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Release date

November 2019

Region

Italy

Survey time period

August to October 2019

Number of respondents

200 respondents

Special properties

Companies running influence marketing campaigns

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