Expected increase in marketing budgets according to CMOs worldwide 2019, by country

The graph shows the expected increase in marketing spending according to CMOs in selected countries worldwide as of May 2019. During the survey, 27 percent of responding marketers from the United States stated their marketing budgets would grow by more than five percent in the following 12 months. The same was true for seven percent of French CMOs.

Increase in marketing spending according to CMOs in selected countries worldwide as of July 2018, by country

Increase by up to 5%Increase by more than 5%
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Release date

July 2019



Survey time period

May 2019

Number of respondents

1,000 respondents

Special properties

among CMOs and senior-level marketers across 10 countries

Supplementary notes

Question: How would you expect your marketing budget to change over the next 12 months? The source did not provide the exact survey date.
The survey was fielded in : Australia, China, France, Germany, Italy, Japan, United Kingdom, United States, Russia, Spain.

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