U.S. consumers who buy store brands to save money by generation 2017

Share of shoppers who buy store brands to save money in the United States in 2017, by generation*

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Source

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Release date

January 2018

Region

United States

Survey time period

Spring 2017

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents who indicated that the statement describes me perfectly or describes me very well.

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