Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
U.S. ad-supported TV share of voice on Twitter 2018, by genre
This statistic presents the relevance of ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018 sorted by genre. During the MLB playoffs during the measured 4-week period, sports discussions accounted for 75 percent of top ten ad-supported TV trending topics. Overall, ad-supported TV accounted for 84 percent of top 10 trending twitter topics during primetime.
Ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018, by genre
Share of top 10 ad supported TV trending topics
Sports75%
Entertainment21%
News4%
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Source

Release date

December 2018

Region

United States

Survey time period

September 24 to October 21, 2018

Special properties

VAB custom analysis of Top 10 trending Twitter Topics each night

Supplementary notes

Includes both direct and related TV topics.

U.S. ad-supported TV share of voice on Twitter 2018, by genre
This statistic presents the relevance of ad-supported TV as share of top trending Twitter topics during primetime in the United States as of October 2018 sorted by genre. During the MLB playoffs during the measured 4-week period, sports discussions accounted for 75 percent of top ten ad-supported TV trending topics. Overall, ad-supported TV accounted for 84 percent of top 10 trending twitter topics during primetime.
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Statistics on "Social media and events"
  • FOMO and social sharing
  • Sporting events
  • TV and movie events
  • Second screen
  • Social media advertising
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