Appeal of offers in supermarkets in the Netherlands 2017

The statistics displays the results of a survey regarding the appeal of offers in supermarkets in the Netherlands in 2017. The survey results suggest that as of 2017, supermarket offers were appealing to many consumers in the Netherlands. 64 percent of survey respondents either agreed or strongly agreed that they often purchased product variants that are on offer, while less than ten percent of respondents indicated that they were not swayed by special offers in the supermarket.

To what extent do you agree or disagree with the following statement: "In the supermarket, I often choose product variants that are on offer"?*

Share of respondents
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Source

Release date

June 2017

Region

Netherlands

Survey time period

May 23, 2017 to May 29, 2017

Number of respondents

1,582 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "In hoeverre ben je het eens of oneens met de volgende stelling over jouw voedselkeuzes in de supermarkt: 'Ik kies vaak voor de productvarianten die in de aanbieding zijn'?" (English: To what extent do you agree or disagree with the following statement about your food choices in the supermarket: 'I often choose product variants that are on offer'?)

The results have been weighted to represent the entire population.

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Statistics on "Supermarkets in the Netherlands"

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