Netherlands: most frequently chosen product variants 2017

The statistics displays the results of a survey of the most frequently chosen product variants in the Netherlands in 2017. The survey results suggest that as of 2017, consumers in the Netherlands tended to opt for products they were familiar with when they did not have much time to make a decision. Over 25 percent of respondents indicated that they frequently chose the product variant which they knew how to prepare when they did not have much time, while 24 percent opted for the cheapest.

If you do not have much time to think about which product variant you buy in the supermarket, for which one do you automatically go?*

Characteristic	Share of respondents
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Release date

June 2017

More information

Region

Netherlands

Survey time period

May 23, 2017 to May 29, 2017

Number of respondents

1,582 respondents

Age group

18-75 years

Method of interview

Online survey

Supplementary notes

* This question was phrased by the source as follows: "Als je in de supermarkt weinig tijd hebt om na te denken welke productvarianten je koopt, voor welke productvarianten kies je dan automatisch?" (English: If you do not have much time to think about which product variant you buy in the supermarket, for which one do you automatically go?)

The results have been weighted to represent the entire population.

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