Australia - favorite brands millennials Australia 2018

This statistic shows the results of survey about the favorite brands of young people aged 18 to 34 years in Australia in 2018. During the period examined, Facebook had the largest brand index score with 73.7, followed by McDonald's with a score of 70.9.

Young people's favorite brands in Australia in 2018

Characteristic	Brand index score*
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Release date

September 2018

More information

Region

Australia

Survey time period

August 31, 2017 to August 31, 2018

Age group

18 to 34 years

Method of interview

Online survey

Supplementary notes

*The score can range from 100 to -100 and is compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback. Scores are averaged across the survey period.

Rankings are based on source's Brand Index Word of Mouth metric. This measures whether a respondent has discussed a brand with friends or family in person or online in the past two weeks. Filters are applied to extract those who speak well of a brand.

Source does not provide sample size.

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