Mobile display advertising investments on social media France 2018

This statistic displays the distribution of investments for display advertising on mobile devices during the first half of the year 2018. It appears that the investments for display advertising on social networks amounted to 83 percent of the total display advertising investments in H1 2018.

Distribution of investments for display advertising on mobile* in France during the first semester 2018

Characteristic	Social networks	Social networks excluded
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Release date

July 2018

More information

Region

France

Survey time period

H1 2018

Number of respondents

26 respondents

Special properties

Respondents who were players in the advertising market

Supplementary notes

The source adds the following information: "Sources: Analyse PxC, déclaratifs SRI et UDECAM, Informations publiques"

The source does not specify the date of the survey.

The source adds the following information: smartphones and tablets.

The source adds the following information: "Le«Display Classique» inclut les formats bannières, les formats standards IAB et les formats natifs dont les plateformes de recommandation et le «Display Social», hors Vidéo"

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